About Jaswinder Kaur

Founder & Fashion Designer, NJcreations1313

I am Jaswinder Kaur, the founder and creative vision behind NJcreations1313. My journey in fashion began long before this brand—it began in my childhood, watching my mother work passionately as a boutique designer. With a diploma in fashion design and talent far ahead of her time, she poured her heart into every stitch. But limited resources and the absence of social media meant her art never reached the larger world it deserved.

Her dedication shaped my dreams. I grew up with a promise in my heart—to take her vision forward, to honour her talent, and to bring the beauty of Punjabi craftsmanship to a global audience. NJcreations1313 is built on the foundation she created, infused with tradition, love, and the spirit of handmade artistry.

Today, NJcreations1313 specializes in handmade scrunchies, women's suits, jewelry, and men’s kurta pyjama fabrics. But this is just the beginning. Very soon, we will be launching a full Punjabi collection that celebrates vibrant colours, rich traditions, and modern boutique elegance.

💚 Our Mission

To bring authentic Punjabi fashion and handcrafted designs to customers who value tradition, quality, and modern style—while continuing the dream my mother began.

🌟 Our Vision

To become a trusted boutique known for exceptional craftsmanship, cultural authenticity, and heartfelt service—growing into a brand that represents elegance, comfort, and the pride of Punjabi heritage.

✨ Our Values

• Tradition: Honouring the roots of Punjabi culture through every design.
• Handmade Quality: Crafting each piece with care, detail, and love.
• Authenticity: Staying true to who we are and what we represent.
• Family: A brand built with my mother’s inspiration and my husband’s support.
• Customer Care: Treating every order with respect, honesty, and attention.

🧵 Our Craftsmanship Promise

Every suit, accessory, and handmade item is created thoughtfully—using quality materials, clean stitching, and careful finishing. We focus on comfort, elegance, and a boutique-standard experience with every product.

🤝 Our Promise to Customers

At NJcreations1313, our customers are at the heart of everything we create. We aim to provide:

• High-quality products
• Cultural and modern designs
• Honest communication
• Fast and careful packaging
• A smooth and trustworthy shopping experience

NJcreations1313 is more than a boutique—it is my mother’s legacy, my passion, and a journey I share with my husband. Together, we are proud to bring the elegance of Punjabi fashion to a wider world, one handmade piece at a time.